I started PRIMAL MUD at 21 not because I wanted to build a skincare brand, but because I couldn’t find one that didn’t piss me off.
My skin was red, blotchy, and constantly breaking out. I tried everything. Shelves full of "natural" products that were anything but. Bottles loaded with chemicals I couldn’t pronounce. And worst of all products designed for women, packaged for men.
Nothing worked. And every label I read sounded more like a science experiment than skincare.
So I went back to something simple. Ancient. Real.
Dead Sea mud.